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The National Biodiesel Board Shares New Industry "Vision"

Jan 21, 2020, 9:18 AM
Biodiesel industry leaders have their sights on a new 20/20 vision for the future

(TAMPA, FLA.) - The biodiesel industry comes together this week to focus their sights on learning, networking, and doing business during the National Biodiesel Conference & Expo. The national event of the year kicked off on Tuesday in Tampa with motivating remarks from industry leadership.

To lead off the conference, all eyes were on National Biodiesel Board CEO, Donnell Rehagen as NBB’s new public vision statement highlighted his state of the industry remarks to attendees. The new NBB vision reads: 

Biodiesel, renewable diesel, and renewable jet fuel will be recognized as mainstream low-carbon fuel options with superior performance and emission characteristics. In on road, off road, air transportation, electricity generation, and home heating applications, use will exceed six billion gallons by 2030, eliminating over 35 million metric tons of CO2 equivalent greenhouse gas emissions annually.  With advancements in feedstock, use will reach 15 billion gallons by 2050.

“Without a clear vision of the future – what we want to be, where we want to go, and how we’ll get there – we’ll never be more than we are today,” said Rehagen. “As carbon policies around the country really begin to take hold, we see low-carbon fuels like biodiesel, renewable diesel, and renewable jet fuel with a tremendous opportunity for growth. While the volumes in our new industry vision may seem ambitious, there is a very clear path to meeting this vision as long as we stay committed to working together and continuing to collaborate.

“Ambitious industries need ambitious goals. And, in our case, our country needs us to be this ambitious.”

The association’s plan recognizes there is no logical path to zero carbon without growing volumes of carbonless transportation fuels like biodiesel and renewable diesel.

“I truly believe we are on the cutting edge of a fundamental shift in how consumers look at their fuel for transportation and home heating,” shared Rehagen. “Just look at some of our largest markets. Consumers there are already paying for the value of low-carbon fuels. Biodiesel is a premium product and it must be produced, bought, and sold that way." 

Rehagen also showcased a new tagline to go with the long-used biodiesel logo that emphasizes the benefits of the fuel in a succinct way –Better. Cleaner. Now! This tag line will be a center point of NBB’s education and promotion activities moving forward, aiming to drive the narrative about the myriad of ways that biodiesel and renewable diesel are a better choice for consumers, policy makers, and the environment.

The opening ceremony also included a look at the industry’s continuous efforts in federal policy, including major challenges and some significant wins in 2019. The crowning achievement last year was the reinstatement of the biodiesel tax credit that provided much-needed retroactivity for 2018 and 2019 and a forward-looking credit through 2022. Three years forward is the longest time period the industry has been able to count on the credit since it was first introduced in 2005. Now the association will turn collective attention to the number one industry driver – the Renewable Fuel Standard.

“Our job is not an easy one with an EPA that has taken every opportunity it has to hold growth of renewable fuels down,” said Rehagen. “2020 will see us aggressively claim our space in the RFS and advocate at all levels of government for the recognition that significant growth of biomass-based diesel in the RFS is not just warranted and earned by our industry but is good federal policy in an environment of carbon reduction.”

The National Biodiesel Board hosts this annual must - attend event to facilitate business, education, and networking.  The National Biodiesel Conference & Expo is put on with the generous support of industry sponsors. Made from an increasingly diverse mix of resources such as recycled cooking oil, soybean oil and animal fats, biodiesel is a renewable, clean-burning diesel replacement that can be used in existing diesel engines without modification. It is the nation's first domestically produced, commercially available advanced biofuel. NBB is the U.S. trade association representing the entire biodiesel and renewable diesel value chain, including producers, feedstock suppliers, and fuel distributors.

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See the media events schedule and information for media registration at www.biodiesel.org/media

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